The mobile app that Emakatt has produced allows users to request for their dirty laundry to be picked up, cleaned, and delivered back again. Users could have their clothes picked up not only form their homes, but also from their office, as well.
Emakatt is a Tanzanian startup that was launched earlier this year. The founder and CEO, Rogers Katuma, was originally working for PwC Tanzania before founding his own company.
Rogers Katuma saw the potential for Emakatt to thrive by partnering with hotels. When an order is received, the clothes will be picked up and taken to either the nearest laundry partner or hotel for cleaning.
Emakatt won in the Financial Sector Deepening Trust Tanzania, earning $15,000. The company also earned an additional $10,000 USD from friends and family.
Katuma states that the user is charged based on what they want washed. Each individual article of clothing has its own price.
So far, Emakatt is only offering services in the city of Dar es Salaam. The services will expand to surrounding cities soon as it has been receiving positive feedback and sufficient funding.
The next step for the company is to expand to three more cities in Tanzania: Arusha, Mwanza, and Mbeya.
The company aims to serve the middle-income earners in Africa who are in need and can afford their service. There are over 334 million people who are included in this middle class, so the potential for the company to grow larger is present.