Konga has announced that it has migrated to the Retail Accelerator Program of global technology company Intel, thereby becoming the first e-commerce company in sub-Saharan Africa to achieve the feat. This elevation to the new retail channel program takes effect from the second quarter of 2019.
Making the announcement, Intel’s Consumer Manager for Nigeria, Olabanji Womiloju, applauded Konga for its landmark strides in the e-commerce space, noting that the company was selected in West Africa because of its huge reputation and outstanding performance in Nigeria’s e-commerce sector which is widely regarded as Africa’s biggest market.
The co-Chief Executive Officer (CEO), Konga Group, Prince Nnamdi Ekeh, expressed delight with the development, adding that Konga’s migration to the new RSA program was a proof that the company was on the right direction in her strategies to change the e-commerce dynamics in Nigeria and beyond. “We are very glad with the news of our elevation to the Intel Retail Accelerator Program. It shows that our efforts to revolutionize e-commerce in Nigeria and beyond is being noticed even beyond the shores of Africa.”
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Konga Online Shopping Limited provides Internet-based services. The Company operates an online platform that serves a retail customer base that continues to grow exponentially, offering products that span various categories including Phones, Computers, Clothing, Shoes, Home Appliances, Books, healthcare, Baby Products, personal care and much more.
Intel Corporation on the other hand, is an American software company which offers computing, networking, data storage, and communication solutions worldwide. It operates through Client Computing Group, Data Centre Group, Internet of Things Group, Non-Volatile Memory Solutions Group, Programmable Solutions Group, and all Other segments.
Konga’s expansion drive birthed the merger with Yudala, which saw both companies become the biggest organized retail and e-commerce outfit on the African continent. The strategic decision also saw both companies leveraging their combined strengths, in a bid to further broaden the scope of organized retail and e-commerce in Nigeria, whilst delivering more value to customers and merchants.
The partnership with Intel will afford Konga to meet the needs of its customers within and beyond the shores of Nigeria. It will also position it for more marketing support in order to drive huge product volumes and sellout in a competitive market.