The digital advertising platform was originally launched back in 2014 and primarily is for the use of SMEs. The platform allows businesses to drive their sales through its digital marketplace.
The platform also offers SMEs increased market visibility and proficient advisory services to help guide international commodity traders on fees, what documentation they need, and other best practices they need to succeed.
Mike Dola, the CEO of Cokodeal, said, “The SME digital advertisement and intra-Africa commodity trade to global market is a US$600 billion market. Cokodeal aims to be the company with the largest market share controlling commodity trade in Africa to global market.”
With over 1,000 merchants and more than 4,000 users on their platform, the startup has seen steady progress. Most African manufacturers and traders have limited marketing budgets and very little knowledge of how to properly use digital media. That is one of the key problems believed to be slowing down the progress of the startup.
The startup has already managed to spread to Tanzania. The size of the opportunity is large as it has established itself as the largest marketplace there for “Made in Nigeria” products.
Mike Dola said further, “Uptake has been positive. We receive lots of enquiries from different countries within Africa and internationally for product sourcing information. We have also brokered many deals for businesses and created an easy medium for different unknown brands.”
Cokodeal plans on spreading to more African countries including Kenya, Ghana, South Africa, Rwanda, and Angola by the year 2108. Mike Dola is very confident that the introduction to these new markets will be very positive, as well.