Telecoming, a European technology company specialized in direct carrier billing has expanded operations across Africa with new interest in local edutainment contents. In partnership with Ubongo, Africa’s leading producer of children edutainment content, Telecoming will increase the distribution of ‘Akili and Me’ and ‘Ubongo kids in Africa’ cartoon shows starting with Kenya and South Africa with prospects of further expansion. In addition, the shows will be aired in either Swahili, French or English.
Ubongo Kids is a kids’ educational cartoon that follows the problem-solving adventures of the Ubongo Kids: five friends who love learning science, technology, engineering, math (STEM), and life skills, and use their new knowledge to solve problems and mysteries in Kokotoa Village. The show has grown from Tanzania’s first homegrown cartoon, to a Pan-African series on TV in 4 languages and 31 countries.
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These impactful educational shows produced in Tanzania and bolstered by an increasing proportion of mobile internet traffic in Africa, especially in Kenya (83%) and South Africa (71%) enables to leverage large-scale educational contents among children.
Regional Operation Director for France & Africa at Telecoming, Mohammed Benhamadi said “Partnerships with local edutainment producers like Ubongo genuinely help us to encourage the delivery of high-value learning contents across the African market”
“Telecoming’s expertise in delivering mobile content is extremely useful for our educational cartoons to reach more and more children across Africa…” according to Doreen Kessy, Chief Business Officer at Ubongo.
Telecoming is a technological company specialized in mobile payments, mobile entertainment and mobile performance advertising. Its first arrival to the continent was in South Africa, 2015 to collaborate with key mobile carrier to support local content producers.