Boomplay Music, digital music service and download platform developed by TECNO Mobile have recorded a milestone of 10 million installations off Google Play store. It has also provided a rallying point in the digital music ecosystem by driving more customers to mobile music consumption.
The application has made it a top choice for consumers of music and entertainment content. The platform has given millions of Africans unfettered access to millions of songs, videos and entertainment trending news.
It would be recalled that the music content platform was adjudged the ‘Best African App’ at the AppsAfrica Awards, which held in Cape Town, South Africa in November 2017. Boomplay emerged as the number one app in Africa from a category strongly contested by other popular apps including Carter – SA, Asorbia – Ghana, Truecaller Africa and Feastfox – SA.
Speaking at the briefing to announce the 10 Million milestone in Lagos, Ms. Tosin Sorinola, Head of PR, said, “This is another major milestone for Boomplay Music and we are more than grateful for the support and involvement of our content providers, users and the team that made it possible to achieve this by sharing the vision of making Boomplay Music the No. 1 Music App in Africa. This is the first of many more milestones to come and a renewed future for digital music distribution’.
On how the platform has maintained its top position, Mr. Oye Akideinde, Regional Director (West Africa), said, “Single companies do not build great ecosystems. Thank you to all the individuals and partners who contributed to our 10 Million Installs on Google Play Store. We couldn’t have done it without you. We keep improving based on your feedback, which is so vital to our service’s growth. This new milestone is a step closer to building the largest and most sustainable music ecosystem for artist and fans in Africa’’.
Rising from a modest number of installs when it launched in Google Play store in 2016, the platform rose to 1 million installations in January 2017 and by November of the same year, it had risen to 5 million. Its fast-growing streak of installations doubled in June 2018 to 10 million installations making its total user base 29 million. Boomplay Music is now tipped to reach the 40 million total user base by December 2018 confirming the streaming service as Africa’s fastest rising music service
The platform parades content from multiple genres such as Afrobeat, Fuji, Hip-Hop, Afropop, Rap, Reggae and Gospel among others. The company also announced a partnership with some celebrities who are ardent users of the app to run a giveaway tagged #BoomTop10Playlist in the coming week.