Washington Drags Facebook and Google To Court Over Failure To Disclose Political Ad Spending

Photo Credit: Marketingland.com

Facebook and Google were paid millions for political advertising purposes in Washington but failed for years to publish related information like the advertiser’s address as required by state law, alleges a lawsuit by the state’s attorney general. TechCrunch reports.

Washington law requires that “political campaign and lobbying contributions and expenditures be fully disclosed to the public and that secrecy is to be avoided.”

Specifically, “documents and books of account” must be made available for public inspection during the campaign and for three years following; these must detail the candidate, name of advertiser, address, cost and method of payment and description services rendered.


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Bob Ferguson, Washington’s attorney general, filed a lawsuit yesterday alleging that both Facebook and Google “failed to obtain and maintain” this information. Earlier this year, Eli Sanders of Seattle’s esteemed biweekly paper, The Stranger requested to view the “books of account” from both companies, and another person followed up with an in-person visit; both received unsatisfactory results.

As cited in the lawsuit, Facebook took in about $3.4 million over the last decade, including “$2.5 million paid through political consultants and other agents or intermediaries, and $619,861 paid directly to Facebook.” Google received about $1.5 million over the same period, almost none of which was paid directly to the company. Stay hooked to TechGist Africa as we unravel the details of the drama as they break.

 

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