The Good And The Other Side Of Instagram Lite

Photo Credit: eveningtimes.co.uk

Instagram has extended its global domination with a new lightweight app for cheaper, less powerful phones called “Instagram Lite”.  The company released the new version on Google Play recently which takes up just 573 Kilobytes of storage space, compared to the 30 Megabytes the regular Instagram app consumes.

An Instagram spokesperson told variety.com that the Facebook-owned app tested the new app in Mexico last week, with plans to bring it to additional countries later this year. “We are testing a new version of Instagram for Android that takes up less space on your device, uses less data, and starts faster,” the spokesperson said via email.

Instagram Lite supports many of the same features as the regular Instagram app, including access to the Instagram feed, stories, filters and access to Instagram’s explore tab. Messaging functionality will be added soon, according to the app listing. Notably absent from the list of features is IGTV, Instagram’s new long-form video service.

This is not the first time Facebook will be launching a Lite app to reach users in markets with less powerful phones and slower broadband connections. In June of 2015, Facebook launched a dedicated Facebook Lite app for emerging markets. Nine months later, that app had already over 100 million monthly active users.

The Good Side of Instagram Lite

The Other Side Of Instagram Lite

 

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