Direct-to-consumer (D2C) home fragrance and wellness brand Phool.co has raised $8 million in a funding round from consumer-focused venture fund, Sixth Sense Ventures.
The round also saw participation from existing investors, Bollywood actor Alia Bhatt and IAN fund, a statement issued by the company said.
Phool.co has previously raised seed rounding from IAN Fund, Social Alpha (FISE), Draper Richards Kaplan Foundation (San Francisco), and IIT Kanpur.
The company said with the fundraise, Phool will scale up operations, and ramp up R&D efforts to make animal leather obsolete with Fleather – a vegan alternative to animal leather.
Company founder Ankit Agarwal said: “We plan to transform the global home fragrance market, and build a distinct brand with our product range.”
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