Technology-enabled entertainment company PlayVerse has raised $1.5 million in a funding round from Japanese gaming company Akatsuki Inc.
PlayVerse offers content, toys, games, and technology products in India.
With an aim of increasing cross-border collaborations between India and Japan, PlayVerse will now look to maximize the monetization potential of popular Japanese IPs and brands in India.
PlayVerse will launch its own direct-to-consumer (D2C) brand, which will be focused on an interconnected universe of content and “play”. It aims to unlock the full potential of an IP with a 360-degree approach to content and merchandise.
This merchandise would include both physical products such as toys as well as digital assets like avatars, emojis, and skins creating more interest among users.
PlayVerse will also be actively focusing on enabling content owners to maximize the monetization potential of their IPs.
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