London-based Upstream, a startup specializing in mobile marketing, announced that it has secured €14M in a five-year loan agreement from the National Bank of Greece.
The company says it will use the funds to accelerate expansion and technological development in mobile marketing.
Upstream will also deploy the funds to partly repay a loan from EIB (European Investment Bank), which it took in 2017 as the business grew and developed its commercial portfolio.
Besides partial refinancing, the UK company says it has also secured an extension on the loan’s maturity, amounting to €11M.
Led by Dimitris Maniatis, Upstream is a martech company that helps businesses grow their digital reach and provides toolkits to optimize user experience, increase engagement, attract new customers, and boost revenues.
The company’s mobile marketing automation platform combines marketing automation and data, security from online advertising fraud, and multi-channel digital communication to create personalized end-consumer experiences.
Upstream claims to have done more than 4,000 successful mobile marketing campaigns.
Upstream says its solutions address over 1B consumers in more than 30 countries in Latin America, Africa, the Middle East, and Southeast Asia.
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