Gameball, the all-in-one customer intelligence and marketing CRM platform for consumer brands, has announced the completion of a $3.5 million funding to accelerate its international expansion.
A roster of global investors joined the company’s seed round including 500 Global; Africa-focused funds P1 Ventures and Launch Africa; as well as Middle East firms Seedra Ventures, Arzan Ventures, Propeller and Core Vision.
This round also saw participation from regional angel investors.
Gameball’s platform is a powerful marketing solution, enabling omnichannel retailers to have a 360-degree view across all customer touchpoints and journeys.
Gameball’s suite of products empowers businesses to analyze customer behavior, leverage first-party data, identify monetization opportunities, and execute retention strategies.
Gameball was founded in 2020 by Egyptian entrepreneurs Ahmed Khairy, Chief Executive Officer, Ahmed El Assy, Chief Product Officer, and Omar Alfar, Chief Technology Officer.
Since its launch, Gameball has served more than 7,000 businesses, 20 million consumers, and processes over $260 million worth of transactions every month.
As part of its growth strategy, Gameball will operationalize teams in Saudi Arabia, Germany, and the United Kingdom while investing in the commercialization of its product.
Ahmed Khairy, CEO of Gameball said, “We built Gameball to help global brands to analyze customer behavior, accelerate customer retention, monetize their user base, and improve customer lift-time value (LTV), all through one platform. With 7,000+ clients, 20 million consumers, and transactions worth $260 million processed every month, we are excited about entering new markets and building our on-ground presence. This seed round brings on board renowned investors who will help fuel our growth, marking a critical milestone for us, as we evolve into a truly global platform.”
Gameball works with businesses across sectors in the digital economy through a powerful API-first engine, including e-commerce, retail, fintech, and more, while prioritizing user privacy.
Global brands such as Sega, Xiaomi, Experience Philippines, and Breadfast are among Gameball’s clients.
Gameball also provides plugins for marketplaces like Shopify and Magento, and homegrown platforms like Zid (in Saudi Arabia) to get started immediately.
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