My Easy Transfer, a fintech company based in Tunisia, has secured a $423,000 investment from 216 Capital.
216 Capital has invested 400,000 euros in the Franco-Tunisian business My Easy Transfer, which enables safe money transfers from the diaspora, as part of its commitment to supporting value-creation companies in Tunisia.
My Easy Transfer was founded in 2022 by brothers Ismal and Jabrane Khenissi to streamline the process of sending money home to relatives in Tunisia.
With about 2 million Tunisians residing overseas, the diaspora of Tunisians is now a significant asset to the country’s economy. Money transfers from the diaspora should total 10 billion dinars by the end of 2023.
Dhekra Khelifi, Partner at 216 Capital, says, “My Easy Transfer represents a huge potential, capable of transforming the financial transfer landscape and offering faster, more economical solutions for users.”
This fundraising represents a significant turning point in the startup’s history as it works to develop its platform to accommodate the diaspora’s payment demands, including bill payments, money transfers, and mobile top-ups—all within a single mobile app. In addition, My Easy Transfer intends to develop its business strategy to become the first Super App for payments for the diaspora, fortifying its position in Tunisia through innovative partnerships and branching out into new African countries like Senegal, Mali, and Morocco.
“We want to offer every Tunisian living abroad the possibility of managing all their financial transactions to Tunisia from their smartphone with our platform,” stated Ismail Khenissi, co-founder of My Easy Transfer.
This investment will help the company expand its operations across Africa, particularly in Tunisia, where it already has a strong foothold.
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