Ajua, a Kenyan customer experience platform for African companies, has announced the acquisition of WayaWaya, a Kenya-based AI and machine learning messaging and payments company, for an undisclosed amount.
Teddy Ogallo, the founder of WayaWaya, has joined Ajua as VP of Product APIs and Integrations.
Kenfield Griffith created Ajua, formerly mSurvey, in 2012. For African businesses to better understand their businesses and drive growth, the company is solving a customer data issue.
“The acquisition of WayaWaya is an important achievement for us, as we make a huge leap in ensuring the customer experience journey for companies across the continent is seamless,” says Ajua Founder and CEO Kenfield Griffith. Integrating WayaWaya’s technology greatly enhances our product suite and allows us to simplify our clients’ businesses and increase their sales, which is a compelling proposition for our customers of all sizes across Africa. We know the CX fundamentals that drive growth for our customers because of our experience in this field, and we want to share this knowledge with SMEs across the continent.”
“Ajua’s emphasis on introducing and scaling customer support and customer engagement for the continent – and ultimately how they help companies deliver excellence for their customers – is something my team and I have long admired,” says Teddy Ogallo, founder of WayaWaya and new VP of Product APIs and Integrations for Ajua. Seeing how WayaWaya’s technology will complement Ajua’s creative goods and services, as well as help scale and monetize companies, is an exciting opportunity for us, and we are delighted that our teams will be working together to create something truly special for the continent.”
The acquisition of WayaWaya helps Ajua to incorporate Janja into their product stack to simplify much of the customer experience journey, closing the customer experience gap as WayaWaya’s smart Artificial intelligence gives SMEs the ability to automate responses and give customers what they want, when they want it.
WayaWaya currently provides intelligent messaging to both individuals and companies through a variety of social networks, including Whatsapp, Facebook Messenger, Telegram, and others, and enables users to automate customer service and accept cross-border payments.
GoodLife Pharmacy, Standard Chartered, FBNQuest, Safaricom, Whole, Coca-Cola, and Java House are some of Ajua’s current infrastructure partners and clients.
Businesses can use Ajua to collect payments, receive reviews, and provide discounts to their customers by using special USSD codes. It’s one of the many items Ajua has developed over the years to collect customer reviews at the point of service for companies with a combined customer base of more than 45 million.
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