In a strategic move to strengthen its presence in the Middle East and North Africa (MENA) region, UAE-based Dubizzle Group has acquired Hatla2ee, a leading Egyptian online car marketplace. The acquisition aims to enhance the car buying and selling experience for millions of users in Egypt by integrating Dubizzle’s advanced technology and resources into Hatla2ee’s established platform.
Founded in 2016 by Samy Swellam, Hatla2ee has grown into one of Egypt’s most popular platforms for new and used car sales, attracting over two million monthly visitors. The platform offers services such as car evaluations, financing options, and real-time market pricing insights, making it a trusted resource for Egyptian consumers.
Haider Khan, CEO of Dubizzle Group MENA, commented on the acquisition: “The acquisition of Hatla2ee is a significant milestone in Dubizzle Group’s journey to further solidify our strong automotive footprint across the MENA region. Egypt’s dynamic automotive sector presents immense opportunities, and by integrating Hatla2ee’s expertise with our technology-driven ecosystem, we aim to enhance the buying and selling experience for millions of users.”
Imran Ali Khan, CEO of Dubizzle Group, emphasized Egypt’s strategic importance: “Egypt, with its population of 114 million and a rapidly evolving automotive landscape, represents a key market for us. This acquisition not only reinforces our leadership in the sector but also aligns with our mission to elevate the automotive experience for our consumers.”
Haroon Rashid, CEO of Dubizzle Egypt, expressed enthusiasm about the integration: “Adding Hatla2ee to our portfolio means we can now offer Egyptian consumers the widest range of automotive services with the power of our cutting-edge technology.”
This acquisition is part of Dubizzle Group’s broader strategy to expand its digital footprint in the automotive sector across the MENA region. The company has been actively enhancing its services, with recent developments including the acquisition of Drive Arabia in May 2024.
By integrating Hatla2ee into its portfolio, Dubizzle Group aims to provide a more seamless and tech-driven experience for car buyers and sellers in Egypt, further solidifying its position as a leader in the region’s online automotive marketplace.
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