DP World, a trade enabler, has announced the launch of DUBUY.com, a global wholesale e-commerce platform, in the Kenyan market.
This latest expansion of DUBUY.com follows the successful launch of the platform in Rwanda earlier this year, where it has quickly established itself as a significant trading hub for the region’s East Africa region.
DUBUY.com is an innovative online marketplace that will facilitate Kenyan businesses in gaining access to global markets, with fulfillment taking place through DP World’s global ports and logistics network. DP World is establishing a strategic trading gateway into East Africa with its eight operating terminals on the African continent and three more under construction or in the planning stages.
For businesses in Kenya, the combination of advanced technology provided by DUBUY.com and the physical infrastructure provided by DP World provides a secure and reliable way to grow and expand while also improving supply chain connectivity and resilience as the country recovers from the COVID-19 pandemic, according to the company. It will also address some of the most pressing issues confronting the development of e-commerce in Africa, such as reliable fulfillment, safe financial transactions, and the flow of goods across borders.
In expanding its operations in Kenya, DUBUY.com demonstrates its commitment to helping the country’s Vision 2030, which involves working in strategic cooperation with the Kenyan government to grow the economy.
The launching of DUBUY.com in Kenya celebrates a six-month anniversary of the company’s first trade operations in Rwanda, which took place in the spring of 2021. More than 500,000 website visits from sellers and buyers in Africa were recorded during that time period, and DUBUY.com built an active merchant community of more than 4,000 merchants on the platform. The company experienced particular success in the sale of automotive supplies and kitchen appliances.
“With the African Continental Free Trade Area (AfCFTA) now in effect, the attention of the world will be on the continent,” said Mahmood Al Bastaki, Chief Operating Officer of Dubai Trade World, in a statement during the launch. Companies in Africa are rapidly turning to digital channels and technology to engage with suppliers and distributors, enabling them to build more agile supply chains. Digital marketplaces such as DUBUY.com will be critical in this transition. As a result of our technology, small and medium-sized businesses can grow into global enterprises by gaining access to new markets in Africa, the Middle East, and the rest of the world.”
Honorable Minister of Industrialization, Trade and Enterprise Development Kenya David Osiany, HSC, Deputy Minister added: “Kenya is one of the most promising African economies for economic growth, and the country is home to some of the most interesting B2B opportunities on the continent.” Developing strategic collaborations with companies such as DP World and DUBUY.com serves as a catalyst for the implementation of our industrialization program and is in accordance with the Government of Kenya’s Vision 2030. This agreement would improve our country’s trading connectedness while also creating a market that is accessible to Kenyan entrepreneurs, allowing them to achieve long-term, sustainable economic success. We are well-positioned for the future because of the combination of our local experience and the global reach of DP World. The opportunity to leverage this new collaboration for the advantage of our local traders and industries to gain access to the African market is something I am looking forward to.”
“The launch of DUBUY.com and the partnership with the Kenya National Chamber of Commerce and Industry is a testament to the impact of strong partnerships and a favorable investment climate in our country,” said Mr. Richard Ngatia, the President of the Kenyan National Chamber of Commerce and Industry. This platform is a component of the digital economy blueprint, which will incorporate new technology and logistical advances that will help Kenya and Africa to leapfrog economic growth in order to achieve sustainable development. By capitalizing on its advantages, Kenyan entrepreneurs can lead the charge in revolutionizing the way business is done across the continent, opening the continent up to new markets and technology advances, and ultimately becoming the leading free trade facilitators,”.