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Home Funding

AIfluence, a Kenyan AI influencer marketing startup, has raised $1 million in funding

Tech Gist Africa by Tech Gist Africa
07/17/2021
in Funding, News - East Africa, Venture Capital
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AIfluence

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AIfluence, a Kenyan influencer marketing platform, has raised $1 million in seed funding.

EQ2 Ventures, Antler East Africa, Oui Capital, ArabyAds, and an unnamed European family office led the round.

“We are on the verge of a revelation,” said AIfluence CEO Nelson Aseka. The way marketing is done around the world is changing. We are at the crossroads of advanced technology and the world’s fastest-growing region in terms of digital and social media adoption. It’s a thrilling environment to be in. Africa’s great storytelling culture is still going strong.”

In today’s digital age, “people are the new media,” according to Patrick Thiriet, CEO of EQ2 Ventures, and AIfluence was perfectly positioned to turn this reality into practical results for advertisers.

AIfluence which uses advanced machine learning algorithms to match influencers with a target demographic through its audience-first strategy, was founded by Nelson Aseka (CEO), George Issaias (CMO), Lamusia Anzaya (COO), and Ankit Jindal (CTO).

By the end of 2021, the firm hopes to expand to the remainder of Africa, the Middle East, and Asia, with the new funding.

 

Read more on Tech Gist Africa:

Minly, an Egyptian creator economy platform, has raised a seed round of $3.6 million to expand its products and services

MarketForce, a Kenyan B2B retail platform, has raised $2 million in pre-Series A funding to help it scale its B2B e-commerce marketplace

Sky.Garden, a Kenyan e-commerce firm, has raised $4 million in a Series A funding round

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Tech Gist Africa

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Tech Gist Africa is a new media and technology news platform that focuses on the untold stories of innovative ideas closely connected to technology news from Africa.

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