Egyptian quick-commerce (q-commerce) startup Rabbit has announced a new round of funding to fuel its expansion into the Saudi Arabian market, signaling a major step forward in its regional growth strategy.
The undisclosed investment, led by existing backers and a group of Gulf-based venture capital firms, will support Rabbit’s market entry into Riyadh and Jeddah, two of Saudi Arabia’s fastest-growing urban centers. Key investors in the round include Raed Ventures, Global Founders Capital, and a new strategic partner based in the Kingdom.
Founded in 2021, Rabbit pioneered the q-commerce model in Egypt, promising ultra-fast deliveries — often under 20 minutes — for groceries, personal care products, and household essentials. The startup’s tech-driven logistics platform and hyper-local fulfillment centers have helped it build a loyal customer base across Cairo and Alexandria.
Ahmed Yousry, CEO and co-founder of Rabbit, said the move into Saudi Arabia is a natural next step given the country’s booming e-commerce sector and young, tech-savvy population. “Saudi Arabia is experiencing a surge in demand for faster, more reliable delivery services. With this new funding, we’re ready to bring Rabbit’s magic to a whole new audience,” Yousry said.
Rabbit’s expansion plans include establishing localized micro-fulfillment centers and launching a dedicated Saudi mobile app, tailored to meet the specific needs and preferences of consumers in the Kingdom. The company also plans to hire locally, tapping into Saudi Arabia’s growing pool of tech and operations talent.
The move comes at a time when the Middle East’s q-commerce sector is heating up, driven by shifting consumer behaviors and a preference for immediate, digital-first shopping experiences. Analysts expect the market in Saudi Arabia alone to grow by more than 20% annually over the next few years.
“Rabbit’s ability to optimize operations while maintaining an exceptional customer experience gives it a strong competitive advantage in new markets,” said Omar Almajdouie, founding partner at Raed Ventures. “We’re excited to support their next phase of growth.”
With this expansion, Rabbit joins a wave of Egyptian startups looking to establish a regional footprint, underscoring the increasing integration of MENA’s startup ecosystems.
Rabbit is expected to begin operations in Saudi Arabia by Q3 2025, starting with pilot launches in Riyadh and Jeddah before expanding to other cities.
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