Orderin, a B2B delivery-as-a-service (DaaS) company based in South Africa, has acquired US$4.7 million in pre-Series B funding to help it develop its infrastructure and improve its last-mile delivery service.
Following earlier rounds of funding between 2018 and 2021, the money raised in this newest round takes the total investment to US$19.85 million.
Orderin, which was founded in 2013, is one of South Africa’s largest on-demand delivery businesses, with clients like McDonald’s and Pick n Pay.
“Over the last few years, e-commerce has been steadily increasing, but the COVID-19 pandemic has dramatically accelerated this expansion.” Orderin CEO Thembani Biyam stated, “Customer expectations have placed a demand on businesses for easy, rapid, and sometimes even free delivery choices.”
Emerging technologies, according to Biyam, are playing a critical role in helping businesses to satisfy strong customer demand for last-mile deliveries, with Orderin’s head of finance Vulnavia Gura citing AI and data science as areas in which the company will expand its capabilities.
In the short term, Orderin will use the funds to scale its proprietary DaaS technology with its current client base, launch DaaS for SMMEs in the medium term, and create a flywheel for its long-term goal of providing a platform for all types of businesses to access a variety of affordable e-logistics services.
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