Salasa, a leading Saudi-based e-commerce fulfillment platform, has announced the successful closure of a $30 million Series B funding round. The round was led by Artal Capital, with participation from Saudi Venture Capital (SVC), Wa’ed Ventures, 500 Global, Al Sulaiman Group, and other strategic investors.
Founded in 2017 by Abdulmajeed Alyemni and Hasan Alhazmi, Salasa offers end-to-end logistics solutions for online retailers, including warehousing, inventory management, last-mile delivery, bonded zones, and cross-border shipping. The company currently serves over 1,000 merchants, including major players like Amazon, Noon, Cenomi, Boutiqaat, Sharaf DG, and Al Othaim Retail. To date, Salasa has fulfilled over 50 million products across Saudi Arabia and international markets.
The Series B funding will enable Salasa to scale its dark store network, enhance bonded zone capabilities, and advance its AI-driven technology ecosystem. These initiatives aim to create predictive, self-optimizing logistics, boosting speed, accuracy, and efficiency for merchants while opening access to new markets regionally and beyond.
Wassim Moukahhal, Head of Alternative Investments at Artal Capital, expressed enthusiasm about the investment, stating, “Salasa is solving one of the biggest pain points in regional e-commerce: reliable, scalable logistics infrastructure. We’re excited to partner with a visionary team that is building a future-ready platform, combining physical scale with technological innovation.”
With this new capital, Salasa plans to expand its fulfillment network, strengthen its cross-border infrastructure, and continue its evolution into a technology-first logistics company. The company’s vision is to transform e-commerce logistics into a growth engine for retailers, providing smarter, more efficient supply chain operations.
Salasa’s commitment to innovation and efficiency positions it as a key player in the regional e-commerce logistics sector, poised for continued growth and success.
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