Cairo-based startup Suplyd has closed a $2 million pre-Series A funding round, marking a major boost for the digital transformation of Egypt’s fragmented HORECA (Hotel, Restaurant, Café) supply chain. The round was led by 4DX Ventures, Camel Ventures, and VC, with participation from Seedstars and existing investors.
Founded in 2022 by Gohar Said, Karim Selima, and Ahmed ElMahdy, Suplyd has built a platform that directly connects restaurants with suppliers via a unified digital interface, offering streamlined ordering, real-time analytics, inventory management, and tracking all tailored for restaurant operations. Since its initial $1.6 million pre-seed round, the company has grown nearly 20-fold, now serving over 5,000 restaurants nationwide.
“Over the past four years, we’ve built Suplyd into a critical part of Egypt’s restaurant ecosystem,” said Gohar Said, Founder and CEO. “What started as a bold idea is now powering thousands of restaurants every day. We didn’t just witness the industry’s digital transformation we helped lead it. And we’re just getting started.”
Investors are highly bullish on Suplyd’s potential to redefine Egypt’s F&B logistics landscape.
Peter Orth, Partner at 4DX Ventures, noted:
“Suplyd’s digital procurement platform serves the long tail of restaurants that are often overlooked. Their early traction, strong supplier relationships, and diversified revenue streams reinforced our conviction.”
Hasan Haider, Founder & Managing Partner at Plus VC, added:
“Suplyd has become a key enabler in the digital transformation of Egypt’s F&B sector. Their strong traction over the past four years reflects the team’s deep market insight and operational excellence.”
Suplyd plans to deploy the $2M to deepen its reach across Egypt, broaden its platform with additional backend tools, and introduce new service verticals beyond procurement. The company envisions building a full-stack infrastructure that supports the entire operations ecosystem for restaurants, including financials, logistics, inventory, and more.
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