Wowzi, a Kenyan tech startup, has raised $3.2 million in funding to expand into Ghana, Nigeria, and Southern Africa.
4DX Ventures, an Africa-focused venture capital firm, led the funding round.
Golden Palm Investments, LoftyInc Capital, Afropreneur Angels, To.org, and Future Africa were among the other seed round investors. Christina Sass, co-founder of Andela, and Jessica Chervin and Justin Ziegler, former Andela executives. Johnny Falla, Wowzi’s Chief Development and Growth Officer, also took part in the round.
Wowzi’s Founder and CEO Brian Mogeni revealed that the company wants to expand into three new markets by the end of the year, including Ghana, Nigeria, and South Africa.
“In African countries, mobile use has become a crucial driver of business, and it’s where young people already spend their time.” Youths simply need a few minutes of remote instruction to understand the fundamentals of disseminating brand messages, so anyone with a phone may now influence their peers via social media. Brands now have the ability to engage directly with youth and offer meaningful gig labor thanks to Wowzi’s technology platform, which allows them to quickly distribute and manage job offers to thousands of youngsters at once. Wowzi provides marketers with a new layer of advertising that can help them target particular communities,” Mogeni explained.
Wowzi said it wants to build collaborations with local, regional, and multinational FMCG firms, as well as telcos, banks, creative agencies, and development institutions, in order to provide work possibilities for young people. Every week, the corporation pays out $44,286 to influencers, totaling $2.3 million per year.
After successfully delivering over 150,000 paid employment in 2021, the company also claimed that it will create one million gig jobs for African youth through its online marketplace in 2022.
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