Mastercard has announced the launch of its SME Dining Series “Start Something Priceless” in Abuja and Lagos to help small businesses. People who enjoy good local food are encouraged to join Mastercard in supporting small businesses, local restaurants, and community livelihoods in Abuja and Lagos.
The SME Dining Series aims to help and encourage small and medium-sized businesses in Nigeria as they develop their businesses in response to evolving consumer behavior as a result of the Covid-19 pandemic. The sponsorship and promotion of small businesses and local restaurants can be carried out through increasing public recognition of these businesses.
In addition to encouraging diners to enjoy eating out on occasion, the SME Dining Series will highlight favorite foods enjoyed by Nigerian diners, demonstrating the diversity of the country’s culinary scene. The campaign will also give consumers the opportunity to experience the Mastercard Priceless Delivery (a 7-course meal in a box delivered to winners), specially curated by Chef Eros in response to the movement revolving around the movement revolving around the movement revolving around the movement revolving around the movement re
Throughout the pandemic, Mastercard has made it a priority to support SMEs in a variety of sectors around the world through a variety of programs and campaigns.
SMEs have faced a number of challenges in the past year, resulting in decreases in sales, transactions, footfall, and jobs, with the hospitality and tourism sector being particularly hard hit. Chef Eros, owner of Ile Eros, Chef Amina Adegboro, owner of Pitstop, who opened her restaurant in January 2020, and Chef Nkessi, owner of HSE Gourmet restaurant, have all partnered with Mastercard to help local businesses succeed in the evolving new business world.
“By supporting small local businesses, consumers have a priceless opportunity to contribute to the economic and emotional well-being of their communities. For many people, great food is a passion, and local restaurants will love the opportunity to do what they do so well while people can have fun – and do well by doing well. Ifeoma Dozie, Director Marketing and Communications, Mastercard Sub-Saharan Africa, said, “Mastercard will continue to help small businesses with insights, data, online resources, digital payments, and cyber technology to weather the immense challenges of the past year.”
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