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Home Mobile networks

MTN Rebrands as a Tech Company and Debuts a New Logo

Tech Gist Africa by Tech Gist Africa
02/18/2022
in Mobile networks, News - South Africa, News - West Africa, Telecommunication
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MTN new logo

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MTN, the mobile telecoms firm, has begun a rebranding effort.

The telco unveiled a new logo as part of the rebranding effort ahead of an official event set for February 2022.

Additionally, the company stated that it is transforming from a telecommunications to a technology company.

The new logo, which will replace MTN’s corporate yellow, blue, and white emblem with a new black design, has been submitted for vetting and approval by the Companies and Intellectual Property Commission.

The old slogan “Everywhere you go” has been changed to “Y’ello.”

According to the company, “MTN Group’s Ambition 2025, focused at “Leading digital platforms for Africa’s progress,” has ushered in a new appearance that is consistent with our evolution from a telecoms company to a technology company supported by a single basic, consistent, yet attractive identity.

“As part of our commitment and focus on Africa’s progress, MTN will unveil a redesigned brand identity and campaign on 27 February. The campaign is motivated by the concept that doing serves as a bridge between can and done, as all development begins with action.”

According to Nompilo Morafo, MTN’s chief sustainability and corporate affairs officer, the new appearance reflects the business’s growth from a telecommunications to a technology company.

“As part of our commitment and focus on Africa’s progress, MTN will unveil a revamped brand identity and campaign,” Morafo added.

 

Read more on Tech Gist Africa:

Facebook changed its name to Meta as part of a rebranding drive to emphasize virtual reality

Bharti Airtel, an Indian telecom company, is set to get a $1 billion investment from Google

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Tech Gist Africa

Tech Gist Africa

Tech Gist Africa is a new media and technology news platform that focuses on the untold stories of innovative ideas closely connected to technology news from Africa.

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