DStv subscribers in South Africa has threatened to cancel their account if the company increases its subscription prices in 2019. This was contained in a survey report conducted by MyBroadband in October 2018 and it was taken by 7,036 readers of the medium, and tech-savvy in South African.
MultiChoice has increased its DStv Premium prices in South Africa every year for the past 18 years, due to increasing costs in the business.
However, 79% were current or former DStv subscribers, while 21% were not subscribers. Also, non-subscriber respondents were taken and then asked if they planned to sign up for a DStv package this year and 21% responded with Yes, 74% replied No while 5% weren’t Sure if they will sign-up.
See Also: DStv to End Its Mobile TV Service on October 31
On the other hand, respondents who were active subscribers were asked “If DStv hikes prices in 2019, will they cancel their account?”
Of the current DStv subscribers who took part in the survey, 81% responded with Yes while 19% replied with No.
According to MyBroadband, International trends have shown that MultiChoice will be faced with a difficult decision in 2019 especially in the US. It will have to choose between continuing to hike DStv Premium prices and lose more customers to Netflix, or cut prices and hope it can make a digital-only version of DStv network.