Boomplay, popular music streaming and download platform in Africa has partnered with Sony Music Entertainment (SME) to access its international music catalog.
Boomplay is a joint venture that is partly owned by Tecno smartphone makers -Transsion Holdings and NetEase, a tech company in China. Its partnership with SME follows a similar deal it signed with Universal Music in November 2018 and Warner Music Group earlier in March 2019.
See Also: Boomplay Music Expands to Francophone Africa
Boomplay is seeking ways to develop the African music industry by making it accessible across borders. The company raised $20 million in April 2019 to fund its African expansion plans. Over 60 million users in Ghana, Ivory Coast, Kenya, Nigeria, Rwanda, Senegal, Tanzania, Cameroon, Zambia, and Uganda access the service. There are over 10 million songs and videos available for download through its digital music app.
“Music remains the only universal language, transcending the thoughts, boundaries, philosophies, cultures, and preferences of individuals. This partnership offers our African stars a stronger opportunity to be heard on the global scene – increasing their reach and exposure,” says Tosin Sorinola, Head of Marketing for Africa at Boomplay.
Through this new deal, SME’s music catalog will be accessible by Boomplay users across Africa. As it will give users access to international stars such as Beyonce, DJ Khaled, and French Montana. Above all, the deal will allow Boomplay to introduce the rest of the world to Artists and music from Africa. The music app is available on Android, iOS and web browsers.
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