The Cape Innovation and Technology Initiative ‘CiTi’ collaborated with the City of Cape Town to roll out a fully funded Top Tech Tools for Women in Business Program. The program is a ten-week program that will kick off in April, it aims to support 25 women in securing their business for the future in the digital economy. Application closes 5th of April.
CiTi started four years ago with over 200 entrepreneurs. It gives qualifying women the chance to flourish in relevant networks, and receive real-time coaching on business basics and more complicated solutions. Since the program’s inception in 2015, up to 48% of graduates have progressed in their companies through staff increment, sales, social media growth, improved internal communication and networking, knowledge gained and more effective spending.
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The program helps students strengthen their confidence and resilience, by offering them means to deal with the challenges that arise along the way– in addition to strategic business structure strategies. The program will address; Financial Management Systems, Cloud Computing, and Social Media Marketing. The women will become members of CiTis alumni for ongoing access to relevant content, events and further support after graduating.
Marietjie Engelbrecht, CiTis Head of Communication said “Having a positive state of mind, well-being and believing in your own abilities are critical in business success. Participants are exposed to a broader perspective – outside of the business element – to also appreciate and accept themselves. A strong support system is elemental in an efficient, sustainable business structure and CiTis program leaders understand this.”
To qualify, applicants must be female founders and CEOs between the age of 25 – 50, who have a registered business for at least a year. Applicants must be based in the Western Cape, have at least one staff member employed by their business and be available to attend weekly workshops every Thursday morning for the duration of the program (April – June).
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