Careem—an on-demand ride-hailing company that is popular in the MENA region has deepened its services with a new feature that users will leverage to top-up their phones via the Careem app. This service will be available to riders across the UAE, Egypt, and Pakistan.
The mobile top-up feature offers users access to the leading mobile phone networks in the UAE, Egypt, and Pakistan. Riders can top-up through their Careem Pay mobile wallet.
See also: X-raying Motorcycle Ride-Hailing Industry in Nigeria
Careem Pay a P2P credit platform was launched in late 2018. Careem revealed that Careem Pay is the most downloaded mobile wallet in the Middle East region, considering that it is integrated into the Careem app. The most popular ride-hailing company in the MENA region.
According to MENABYTES, a statement by Careem reveals that Careem Pay is aiming for the large unbanked population in MENA.
Junaid Iqbal, the Director of Careem Pay said, “With only 14% of the region holding a bank account, there is a massive opportunity for us to serve this unaddressed audience and enable them to participate in digital finance. Providing the option to purchase mobile recharge credit is the beginning of many more ways in which we aim to simplify and improve our customers’ lives.”
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