Thursday, July 3, 2025
Techgist Africa | Africa Leading Tech News, Reviews and Tips
  • News
    • World News
    • World Regional News
    • News – East Africa
    • News – West Africa
    • News – South Africa
    • News – Middle East And North Africa
  • The Big 5
  • Specials
  • Opportunities
  • Innovators
  • Events
  • Videos
  • Contact
No Result
View All Result
Techgist Africa | Africa Leading Tech News, Reviews and Tips
  • News
    • World News
    • World Regional News
    • News – East Africa
    • News – West Africa
    • News – South Africa
    • News – Middle East And North Africa
  • The Big 5
  • Specials
  • Opportunities
  • Innovators
  • Events
  • Videos
  • Contact
No Result
View All Result
Techgist Africa | Africa Leading Tech News, Reviews and Tips
No Result
View All Result
Home Africa

Deere & Co. Partners Hello Tractors to Disrupt the Tractor-hailing Market in Africa

Tech Gist Africa by Tech Gist Africa
02/26/2020
in Africa, Africa News, News
0 0
0
Deere & Co. Partners Hello Tractors to Disrupt the Tractor-hailing Market in Africa
0
SHARES
Share on FacebookShare on Twitter

Deere & Co., the world’s leading producers of farm equipment, has ventured into the tractor-hailing market in Africa. It is equipping Hello Tractors with its durable tractors across the continent.

Hello Tractors is a significant player in the African tractor-hailing logistics industry. It already has an existing business model that allows customers to request for tractors via a mobile app. Farmers use their tractors for large farm sizes. The mobile app also helps the farmer to monitor the activities, fuel gauge, movement, and other information about tractors in real-time. 

Deere & Co., on the other hand, is a US-based company that is popular for producing some of the best tractors in demand. The partnership with Hello Tractors will help Deere & Co. to gain market traction in the African market.  This will also allow farmers to utilize its famous green and yellow tractors for mechanized farming. 

Deere has begun testing the tracking technology on about 400 tractors in both Kenya and Ghana. It revealed plans to fully roll out the devices across Africa in the second half of 2020. The tractors will then be made available to the contractor who purchases its equipment across the continent.


See also: Sokowatch Raises $14 million to Revamp Supply-chain Markets for Retailers


Jacques Taylor, Head of Deere & Co. Sub-Saharan Africa, in an interview with Reuters, said that the continent needs more machinery to develop its farming industry. He further noted that most farmers could not afford sophisticated farm tools needed to scale production that could justify large investment. 

Supporting the words of Jacques, there has been a decline in the number of tractors for farming. Some of the underlying factors affecting the agro sector include inadequate funding from both the governing and financial institutions. Even when these funds are made available, there are stringent conditions for farmers. Deere seeks to fill the gap in mechanization through this partnership.

Deere also seeks to address the financing challenge by collecting data from the Hello Tractors platform. Information about farmers will help ascertain whether or not they are creditworthy for bank loans.

 

More on TechGist Africa:

  • Huawei Takes 5G to Kenya through Partnership with Safaricom
  • ICASA Publishes New Regulations to Guide Employment in South Africa ICT Sector
  • Multichoice Group Announces Innovation Fund for Technology and Video Entertainment Sectors
  • Ericsson Secured Seven 5G Agreements with MENA Telco Operators
  • KudiGo, Ghanaian Fintech Startup Expands Business to Nigeria
ShareTweet
Plugin Install : Subscribe Push Notification need OneSignal plugin to be installed.
Tech Gist Africa

Tech Gist Africa

Tech Gist Africa is a new media and technology news platform that focuses on the untold stories of innovative ideas closely connected to technology news from Africa.

Related Posts

Apple WWDC 2025
Events

Apple Unveils iOS 26, macOS Tahoe, and AI Innovations at WWDC 2025

by Tech Gist Africa
06/15/2025
0

Apple kicked off its annual Worldwide Developers Conference (WWDC) with a series of announcements highlighting significant advancements in software design...

Read more
Zero Carbon Charge South Africa

Zero Carbon Charge, a South African startup secures US$5.6 Million investment

06/15/2025
Kera Senegal

KERA, a Senegalese E-Health Startup Secures $10 Million Funding

06/15/2025
Nile South Africa

Nile, a South African Agri-Tech Startup Secures $11.3 Million in a funding round

06/15/2025
DHL Group

DHL Group to Invest $575 Million in Healthcare and Logistics Expansion Across Africa and the Middle East

06/15/2025
Next Post
The Big 5 Daily: 26th February, 2020

The Big 5 Daily: 26th February, 2020

AFDB to Setup Fourteen Agro Processing Zones Across Africa

AFDB to Setup Fourteen Agro Processing Zones Across Africa

Jumia Releases First Post-NYSE IPO Performance Report

Jumia Releases First Post-NYSE IPO Performance Report

No Result
View All Result

The Big 5

Blockchain

The Role of Blockchain in Enhancing Africa’s Financial Systems and Security

by Tech Gist Africa
06/30/2025
0

...

Artificial Intelligence

How Artificial Intelligence is Transforming Industries Across Africa

by Tech Gist Africa
06/23/2025
0

...

Africa startups

Kenyan Startups Invited to Apply for €100,000 develoPPP Ventures Grant

by Tech Gist Africa
06/15/2025
0

...

Neuralink Elon Musk

Neuralink Secures $650 Million in Series E Funding to Advance Brain Implant Technology

by Tech Gist Africa
06/15/2025
0

...

Telegram Grok

Telegram Scores $300 Million xAI Deal to Integrate Grok Across One Billion Users

by Tech Gist Africa
06/15/2025
0

...

TGA

  • About us
  • Terms and Conditions
  • Privacy Policy
  • Contact

TGA

  • About us
  • Terms and Conditions
  • Privacy Policy
  • Contact

AFRICA

  • Made In Africa
  • People
    • Tech Leaders
    • Innovator of the Week
  • Start-Up Spotlight

NEWS

  • Africa News
  • World News

THE BIG 5

  • Big 5 Daily
  • Weekly News Roundup

SPECIALS

  • Guest Articles
  • How Tos
  • Op-Eds
  • Reviews
  • Tech Leaders
  • Tips

VIDEOS

  • Interviews
  • Tech Videos

TGA

  • About us
  • Terms and Conditions
  • Privacy Policy
  • Contact

AFRICA

  • Made In Africa
  • People
    • Tech Leaders
    • Innovator of the Week
  • Start-Up Spotlight

NEWS

  • Africa News
  • World News

THE BIG 5

  • Big 5 Daily
  • Weekly News Roundup

SPECIALS

  • Guest Articles
  • How Tos
  • Op-Eds
  • Reviews
  • Tech Leaders
  • Tips

VIDEOS

  • Interviews
  • Tech Videos

Copyright © 2020 Techgistafrica. All Rights Reserved

No Result
View All Result
  • News
    • World News
    • World Regional News
    • News – East Africa
    • News – West Africa
    • News – South Africa
    • News – Middle East And North Africa
  • The Big 5
  • Specials
  • Opportunities
  • Innovators
  • Events
  • Videos
  • Contact

Copyright © 2019 TECHGISTAFRICA. All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.