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Jumia Ventures into Advertising to Restructure its Business in Kenya

Tech Gist Africa by Tech Gist Africa
01/15/2020
in Africa News, News
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Jumia Advertising

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Jumia has ventured into advertising to restructure its business in Kenya. Sam Chappatte, CEO at Jumia Kenya announced the launch of Jumia Advertising in Kenya via his LinkedIn post.

According to Sam, Jumia Advertising was launched to enable agencies and partners access ‘c’ 2 to 3 million unique visitors per month (Google defines ‘c’ as 20% of the active internet population).

Further in the post, Sam explained what Jumia Advertising will do for agencies and partners:

“Their messages will reach highly targeted segments, right at the moment of purchase. For example, you are selling DSTV and hit people who are buying new TVs, or you are selling lager and can land your USP to customers about to purchase a competitor’s product.”


See Also: Jumia Exits Rwanda, Partners Travelstart on its Travel Operations


The advertisement platform is a strategy to recapture its dwindling business in Kenya. The announcement came shortly after it laid off staff at the Kenyan office. 

It laid off up to 30 employees; approximately 6% of its workforce in Kenya. Jumia also suspended its e-commerce operations in both Cameroon and Tanzania to cut down on the losses it racked up since launch in 2012. 

Jumia resorted to shutting down some of its African markets to arrest these challenges. Jumia’s venture into Advertising in Kenya is its latest move to salvage the situation and recapture the African market.

Jumia tested the Advertisement platform and it offered super conversion rates (CR) and click-through rates (CTR). The company is currently looking for a Business Development lead for its Advertising services in Kenya.   

 

More on TechGist Africa

  • Jumia Shuts Down ECommerce Operations in Tanzania
  • Facebook Appoints Derya Matras as Regional Director for Africa and the Middle East
  • Jumia Suspends E-commerce Operations in Cameroon
  • IFC Launches Health Tech Challenge for e-Health Startups East Africa
  • Jumia Launches New Tech Hub in Egypt to Aid Jumia Pay Services
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Tech Gist Africa is a leading online technology and digital media outlet, dedicated to providing latest tech news, product launch, startup news across Africa and sharing simple social media and digital marketing tips for startups, entrepreneurs and business owners.

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