Little, an on-demand ride-hailing startup based in Kenya has partnered Jambojet– a Kenyan low-cost airline to scale its client base across Africa. This partnership aligns with their vision to beat the market competition.
The startup intends to offer a discount of up to $1.5 discount (Kshs.150) to riders who will be plying to and fro airports in Nairobi, Mombasa, and Kisumu for three months. This move will not only scale the company’s customer base but also help them stay ahead of possible competitions like Uber and Bolt.
Mr. Anoke Chisom, Head of Global Expansion at Little said the partnership is an exciting one which will offer Jambojet customers more convenience and affordability.
See also: On-demand Ride-Hailing Startup Gozem to Launch Digital wallet and Delivery Services
Little intends to leverage an ad space in Jambojet to reach more audience across East Africa.
Jambojet Chief Executive officer Mr. Allan Kilavuka said; their inflight advertising platform will offer brands an effective way to reach consumers.
In his own words; “Our inflight advertising platform will offer brands an effective way to reach consumers who are increasingly difficult to influence through traditional media like television, billboards, and newspapers. We are continuously looking for ways of enriching our customers travel experience and our partnership with Little offers us an opportunity to do that.”
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