Flow, a real estate and property management technology business based in South Africa, has closed a pre-Series A funding round totaling $4.5 million.
Futuregrowth Asset Management served as the funding round’s lead investor, and Endeavour Harvest Fund and serial entrepreneur and investor Steven Heilbron also participated.
Buffet Investments, Kalon Venture Partners, and Vunani Fintech Fund have all raised their stakes in the business.
Flow is a people-matching platform that was established in 2019 by Daniel Levy and Gil Sperling. Flow matches people with property by going directly to the source of the greatest social platforms in the world, such as Facebook, Instagram, and LinkedIn.
Its API technology automates rental and seller listings and sends pre-screened leads directly to real estate agents and landlords, connecting social media users with properties.
Millions of agents and hundreds of property portals compete to contact buyers and sellers on digital channels in the global real estate market, but they haven’t been successful in doing so as effectively as many other verticals, according to Sperling.
The integration of Flow into the B2B side of the global property industry, according to Amrish Narrandes, head of private equity and venture capital at Futuregrowth Asset Management, was the next logical step in the company’s evolution.
According to the company, the additional investment would be utilized to accelerate global expansion.
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