Google has published its annual 2025 Year in Search report, revealing the most-searched topics and queries that defined the year across global and regional search activity, underlining cultural, technological and sporting moments that captured widespread attention.
According to data from Google’s Trends platform, searches in 2025 were led by the AI-related term “Gemini”, reflecting heightened public interest in artificial intelligence and related technologies. Sporting events also featured prominently, with “India vs England” and “India vs Australia” among the top global searches, alongside queries about the Club World Cup and the Asia Cup cricket tournament. Political and world news, such as searches related to Iran and the Charlie Kirk assassination, ranked high on the list as well.
Google’s list also highlighted consumer technology interest, with iPhone 17 appearing among the most-searched terms for the year. Entertainment and regional conflict topics contributed to shaping online curiosity, illustrating how diverse global events influence search behaviour.
In the United States, the Fox Business overview of trending queries mirrored many global patterns: conservative commentator Charlie Kirk topped U.S. searches, followed by cultural phenomena such as the animated series “KPop Demon Hunters”, online creative characters like Labubu, and the newly released iPhone 17.
Google’s annual “Year in Search” report reflects aggregated search data from billions of queries, offering insight into collective interests over the course of the year. The 2025 trends underscore a blend of technology adoption, global sports engagement, high-profile news events and cultural content as dominant drivers of online search behaviour.
The trends report is published annually by Google Trends, a public-facing platform that tracks in real time what billions of people around the world search for, serving as a barometer of shifting public attention and priorities.
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