YouTube, the popular video-sharing platform is set to remove all advertisements that are targeted at content which kids might watch. This process aims to satisfy the Federal Trade Commission Policy on children’s privacy online. There are speculations that the move might affect the company’s ad sales.
According to mybroadband YouTube’s plan to remove the ads was due to recent fallout with the Federal Trade Commission, who is looking to see if the video-sharing platform breached the children’s online privacy act (COPPA) The platform recounted that it is unclear if the alleged change is a part of a settlement agreement between YouTube and the FTC.
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The Children Online Privacy Policy Act (COPPA) bars companies from advertising to children below age 13 without parental guidance. However, the behavioral advertisement that leverages digital data, like web browsing cookies provide information that impinges the children right.
Although YouTube has long stated that the primary site is not for kids, however, refer kids to its YouTube Kids app which is seemingly ads free, the platform’s popular site still showcases cartoons and kids related video with adult-rated ads.
Some people complained to the FTC regarding this act by YouTube, and the FTC chairman, Joseph Simons proposed the idea of Youtube removing ads from kids contents.
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