Airbnb has collaborated with SnapScan, a local payment app, to launch ‘Support Jozi, Shop Local.’
The initiative aims to aid the recovery of SMEs in Johannesburg by creating an opportunity for residents to help local small businesses.
Small businesses have been struck the hardest by the COVID-19 pandemic. South African SMEs need assistance in order to stay in company.
According to Velma Corcoran, Airbnb’s Middle East and Africa Regional Lead, supporting local SMEs is critical to South Africa’s economic recovery.
Locals are encouraged to visit their hosts’ recommended small businesses through the Airbnb platform, by using the SnapScan app at these recommended places, individuals can receive cashback vouchers known as “Jozibucks.”
These vouchers may be used in selected SMEs until the end of May 2021, with the aim of increasing overall revenue.
The initiative offers a forum for SMEs to highlight their services and goods, allowing them to promote their business and potentially attract new customers.
Support Jozi, Shop Local is a platform for local small businesses to display their wares and gain popularity with customers.
“At SnapScan, we can see firsthand the effect the pandemic has had on small businesses across South Africa,” says Chris Zeitsman, CEO of SnapScan. The Airbnb Support Jozi campaign would not only bring attention to hardworking small business owners, but it will also have a tangible economic effect that will help local communities recover.”
Coffee shops, restaurants, hair salons, and other companies are among those participating in this groundbreaking program. The Bioscope and Salvation Cafe in Millpark, Home of the Bean in Jeppestown, Victoria Yards in Lorentzville, and Wild Hair in Parkhurst are just a few of these small businesses.
Michelle, the owner of The Perfect Cup and an Airbnb host, discusses how the initiative helps local small businesses survive the pandemic.
“It also helps everyone succeed when Airbnb hosts suggest small businesses like mine to guests! Prior to Covid-19, I noticed an increase in the number of people visiting my coffee shop. I was unsure who was suggesting the guests, so I inquired of one of the patrons. They were staying in an Airbnb house, and their hosts told them about my coffee shop.”
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