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Home Entrepreneurs

Apple TV+ is the first streaming service to receive an Oscar for Best Picture

Tech Gist Africa by Tech Gist Africa
04/04/2022
in Entrepreneurs, Events, Streaming, The Big 5, World News
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CODA Apple TV+

CODA Apple TV+

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With “CODA,” Apple TV+ has become the first streaming service to win An Oscar at the Academy Awards, beating Netflix. 

CODA, an Apple film, received the Academy Award for Best Picture, making it the first streaming service to do so. 

Netflix was also nominated in the category for streaming services, and the two were regarded as the frontrunners in the field. 

Netflix received its first Oscar nomination for a documentary feature in 2014, and it won its first Oscar for a documentary short in 2017. 

Netflix was the most successful studio at the Oscars last year, bringing home seven awards, but the best picture trophy remained elusive. 

With a multibillion-dollar budget to entice some of Hollywood’s biggest names, Apple TV+ took a unique approach: it focused solely on big-budget, star-studded prestige originals. 

Apple reportedly spent $10 million on its Oscar campaign for CODA, according to a Wall Street Journal article. 

CODA, which is currently streaming on Apple TV+ and was also in theaters for a limited run, cost Apple $25 million for distribution rights. 

The Academy of Motion Picture Arts and Sciences, which oversees the Oscars, modified its eligibility requirements in response to the COVID-19 outbreak, making it easier for streaming-only titles to be nominated.

 

Read more on Tech Gist Africa:

Amazon buys MGM Studios for $8.45 billion

Netflix wins seven Oscars this year surpassing all other streaming platforms

CNN will launch CNN+ streaming service in the first quarter of 2022

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Tech Gist Africa is a new media and technology news platform that focuses on the untold stories of innovative ideas closely connected to technology news from Africa.

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