Damensch, a direct-to-consumer (D2C) men’s lifestyle brand, has raised $16.4 million in a Series B funding round led by A91 Partners.
The company makes loungewear and innerwear for men. It will use the funds to invest in technology enhancements, strengthen and diversify the product portfolio, the company said in a release.
Existing investors Saama Capital, Matrix Partners, Whiteboard Capital and Alteria Capital also participated in this round, Damensch said.
Founded in 2018 by Saboo and Gaurav Pushkar, Damesnch’s product line includes ‘Deo-Soft’–India’s first odour cancelling underwear–and ‘Neo-Skin’–thermo-regulating vests made from a curated composition of sustainable bamboo fibres. The company expanded its offering within loungewear and sleepwear in 2021.
Damesnch sells to its target audience–men in the 20-45 age group–through its website and other major eCommerce retailers, such as Amazon, Flipkart and Myntra.
The company claims to have made more than 10 million shipments across more than 50 cities.
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