Health food brand The Whole Truth Foods, a clean-label health food brand, has raised nearly $11 million, in a Series B funding round from existing investors Sequoia Capital India and Matrix Partners India, according to regulatory filings shared by company intelligence platform Tofler.
Founded in 2019 by Shashank Mehta, an ex-Unilever marketeer, The Whole Truth is rebuilding the world’s trust in its food and positions itself as a healthy and clean snack brand.
The portfolio of the food brand includes protein bars, immunity balls, and muesli.
The company also sells clean-label bars and muesli without hidden sugars, artificial flavors, and harmful preservatives.
Rachna Aggarwal, a bakery chef, and chocolatier heads its product development.
The Whole Truth offers subscriptions and claims to have 80-85% of sales through its website, while the remaining sales come from partnerships with gyms and health clubs.
With a mission of creating the most transparent, clean, and ‘truthful’ food brand in India, TWT lists each and every ingredient that goes into their food, upfront.
So consumers never have to turn the pack or feel cheated by their food.
The TWT team also makes quirky-yet-educational content that helps consumers understand and decode their food choices.
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