Luxury skincare and personal care brand RAS announced that it has raised $1.5 million from New York-based sustainability-focused venture capital firm Green Frontier Capital and other existing investors.
Founded by Sangeeta Jain and her two daughters Shubhika Jain and Suramya Jain, the luxury direct-to-consumer (D2C) skincare and beauty brand claims to be growing 300% year-on-year since its inception in 2017.
The brand offers skincare products that it says are infused with the benefits of active botanicals.
“Our ingredients are cultivated organically in our own farms and/or acquired from local farmers and manufacturers who are well regarded for purity and freshness. The ingredients are researched and formulated in our in-house DSIR-approved R&D facility and manufactured in our government-approved facility followed by packing and timely dispatch to our customers,” said co-founder and CMO of RAS, Suramya Jain.
The company’s distribution and sales channels include its own D2C website, Nykaa, and Amazon, along with other e-commerce platforms such as Blinkit and Flipkart, among others. It also supplies products to luxury hotels, spas, and airlines.
The company said it has ramped up hiring at its offices in Raipur and Mumbai and is strengthening its brand presence by partnering with the relevant channels.
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