Direct-to-consumer fresh meat and seafood seller Licious has invested $1 million in Bengaluru-based fresh pet food startup, Pawfectly Made.
The company that sells customizable pet food will continue to function as a separate entity with its own production processes and supply chain, a senior Licious executive said.
This is Licious’ first strategic investment. It did not share further terms.
Founded in 2020 by Arpita Ganesh, Pawfectly Made sells homemade and healthy pet-friendly meals.
The fresh pet food segment in India is at an inflection point, driving both Indian and international players to introduce their variegated product offerings to a fast-expanding user base.
Founded in 2015 by Abhay Hanjura and Vivek Gupta, Licious is India’s first D2C unicorn. It serves more than 2 million orders a month to consumers across 23 Indian cities, the company claims.
In March, Licious raised $150 million from investors led by Singapore-based Amansa Capital. Kotak PE and Axis Growth Avenues AIF-I are also among the investors in that round.
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