Amsterdam-based TAPP, a digital platform that provides insights into the hospitality market based on cash register data to improve turnover, announced that it has secured €3M in a fresh round of funding.
CNBB led a €2M funding and was supported by ROM InWest. An additional loan of €1M came from Rabobank.
TAPP’s endgame is to become a European leader in data-driven stimulation of hospitality performance.
According to TAPP, the hospitality sector needed the appropriate digital tools to map and optimize its performance in comparison to other businesses.
Entrepreneurs in the hospitality sector often base their business decisions on their experience and intuition.
TAPP aims to reformat this working method.
Founded in 2015 by Frans van Hoogstraten and Sjoerd Rothweiler, the online platform was created in partnership with Microsoft to provide hospitality businesses with access to a data-driven strategy.
TAPP claims to be the only organization in the Netherlands that combines internal information on beverage sales at specific catering businesses with a baseline for the whole market.
The platform integrates with cash register systems to provide hospitality entrepreneurs with insight into their own sales as well as national trends based on the pooled data of all associated enterprises.
TAPP works with beverage producers like Heineken, Coca-Cola, and Diageo to acquire information about their sales on a national level and per restaurant.
Currently, the platform is used by over 3,400 catering companies in the Netherlands.
The Dutch startup says it will use the funds to further develop its platform and to scale up the number of Dutch customers to 5,000+ this year.
In addition, TAPP also wants to expand internationally.
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