Amsterdam-based Willicroft, a plant-based cheese producer, announced on Tuesday that it has raised €2M in a pre-Seed round of funding.
The investment was led by early-stage investors Rockstart and PINC, Paulig’s venture arm. Döhler and Feast Ventures also participated as co-investors.
The startup says it will use the capital to accelerate its growth into new markets such as the UK, Germany, and the Nordics.
The company claims to be founded as a dairy farm in the UK in 1957 and was relaunched in its re-imagined form as a plant-based cheese company in Amsterdam in 2018.
It is the first company in Europe to be awarded a B Corp certification for its production of alternative cheese products, and thus supports this ambition.
Willicroft combines ‘age-old’ techniques with quality plant-based products such as beans and pulses, creating alternatives that are good for consumers and the environment.
PINC is Paulig’s venture arm for investments in early-stage food-tech startups in and around the future of food.
It aims to help Paulig renew itself and prosper as well as contribute to a tastier and more sustainable planet. Paulig is a Finnish food & beverage company with brands like Paulig coffee, Santa Maria, Risenta, and PocoLoco.
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