Hem-based Positive Group (formerly Sarbacane Group), a marketing technology company, announced that it has secured €110M in a fresh funding round from EMZ and banking institutions.
The company has renamed itself to Groupe Positive (Positive Group) to facilitate the distinction between the development and ambition of the group and the historical activity of Sarbacane.
The Positive Group’s mission is to support digital innovation through easy-to-use technologies, top-tier customer support, and a strong European presence.
Besides funding and rebranding, the French company also announced that it has acquired data management company Marketing 1BY1, marking its third acquisition in two years. Marketing 1BY1 develops a CDP (Customer Data Platform).
The Positive Group is a software publisher dedicated to business communication.
Since its inception in 2001, the group has added several solutions based on its expertise to support companies in their digital communications. It claims to support 25,000 customers worldwide daily.
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