French sustainable adtech start-up Greenbids is cleaning up the digital advertising space.
A Scope3 report found that digital advertising generates more than 2.6 million metric tons of carbon per year, across five leading economies.
It might be a somewhat surprising figure to some, so Greenbids is making its business to spread the word and provide a better solution.
The platform uses machine learning to decipher the most effective media advertising at the lowest carbon footprint so companies can run cleaner campaigns on DV360 and Xandr platforms, without compromising on quality.
The French start-up has raised €1.6 million in funding which will see the firm grow in the UK and expand its offering to the US.
The round was led by Elaia and Famille C Participations.
It has also announced a partnership with Scope3, a firm rooted in the decarbonization of the ad industry.
The new partnership allows Greenbids to ‘enhance its algorithms with even more accurate advertising carbon data, enabling global corporations to take decisive action in reducing their digital advertising carbon footprint’.
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