Berlin-based Spectrm, a conversational marketing platform that helps businesses automate one-to-one conversations with consumers on social messaging channels, announced that it has secured approximately €6M in a fresh round of funding.
The investment was led by 3TS Capital Partners. Existing investors LHV Global, BDMI, North Base Media, and Jens Schumann also participated in the round.
Spectrm says it will use the funds to enable marketing teams at global brands to have one-on-one consumer discussions at scale.
The funds will also help the startup strengthen its position in brand-ready AI technologies and CRM system integration to boost conversion and collect zero-party data.
This will then be used to develop the next-gen of the customer lifecycle, segmentation, and retention marketing.
Founded by Max Koziolek and Jendrik Höft, Spectrm is a no-code conversational marketing automation technology that enables businesses to use social message channels to increase customer conversion and revenue.
The conversational AI, messaging analytics, and chatbot marketing solutions from Spectrm claim to make it simple to customize consumer experiences at scale.
In 2020, Spectrm filed two patents for generative networks-based domain-specific NLP applications.
Since GPT-2, the startup has included GPT in their offering, upgrading constantly with each new model and customizing integrations to allow for scalable, brand-safe conversational commerce with clients.
Spectrm’s customers include Uber, HelloFresh, Volkswagen, Premier League, and Pandora.
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