German location data and crowd analytics provider Ariadne announced the completion of a $7 million Series A round.
Capturing visitors with industry-leading accuracy, Ariadne enables a wealth of real-time information never existed before: detailed people counting analytics for each area and product; visitor trajectories, heatmaps, and flows; queue minimization and employee scheduling.
Crowd analytics also includes opt-in, navigation, and micro-targeting.
The company’s technology senses anonymous signals emitted by smartphones to track the flow of people in a broad area. It is plug-and-play and low cost, fully compliant with GDPR, CCPA, and similar regulations by design, while it requires no app, network connection, or cameras.
Ariadne has its sights on bringing data insights to real estate.
Ariadne helps industries such as real estate, transportation, hospitality, and government to understand, analyze and optimize customer journeys and conversion rates.
Customers include a prominent Swedish furniture retailer, a top real estate asset manager in Germany, and the most decorated airport in Asia.
The funding round was led by return backer Marathon Venture Capital, also joined by strategic investor Lamda Development and return and new angel investors.
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