London-based Bidstack has raised $11 million, the company has raised $42 million to date.
Bidstack is an in-game advertising and video game monetization platform.
The latest funding round includes cyber security firm Irdeto with $6 million into the company Irdeto is the owner of Denuvo, anti-cheat software focused on gaming.
This strategic investment by Irdeto gives kudos to Bidstack’s latest offerings creating extensive synergies with Bidstack’s ever-growing developer and publisher network, and breadth of ad formats which now includes rewarded video in addition to in-game and in-menu.
Founded in 2002 Bidstack will use the $11 million raised, to support its expansion in the US.
The London-based, publicly-listed platform counts Ubisoft, Codemasters, Take Two, and Miniclip amongst its partners and has successfully run award-winning in-game campaigns from trackside banners to billboards with brands Marriott Bonvoy, Paco Rabanne and gamers’ favorite snack, Doritos.
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