The Colombian company Bia, dedicated to virtual energy marketing, received a capital investment of $16.5 million.
Sebastián Ruales, CEO and co-founder of Bia, explained that this capital injection allowed them to reach a break-even point a year after entering the market.
The USD $ 16.5 million investment represents a significant endorsement from Kaszek, the leading venture capital firm in the region, which sees the business model as an alternative to address the current and future demands of an energy market vital for socioeconomic development.
In crucial contexts such as the transition to sustainable energy sources or climate phenomena like El Niño, efficient management of energy consumption requires innovations that facilitate informed decision-making.
This is the attractive proposition of Bia: placing the user at the center of the equation in a sector accustomed to paper-based billing ensures Ruales.
The CEO of Bia highlights the significant achievement of the company in achieving profitability just a year after starting its operations.
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