Eliminating the old-fashioned way of pressing vinyl and offset printing, British music tech startup elasticStage has raised £3.5 million in funding for its on-demand vinyl platform.
With a next-day turnaround time, gone are the days of waiting months for vinyl production.
The funding has been backed by leading music producers, including Paul Epworth (Adele), Dan Grech-Marguerat (Lana Del Rey), Ryan Walter (Lewis Capaldi), Ed Millet (Dua Lipa), and others.
The investment will enable the company to enter partnerships with labels and DSPs.
elasticStage will unveil its first London-based production and fulfillment center in Q4, which will give a selected number of artists, labels, and DSPs the opportunity to join a trial run.
Yet to launch, the on-demand vinyl manufacturer creates vinyl using new techniques – via its patent-pending technology.
elasticStage aims to eliminate the use of harmful chemicals use less energy and no PVC – offering a sustainable solution to creating vinyl.
The company has created an ingenious way to manufacture and distribute vinyl for the music industry which is both sustainable and ethical.
A significant shift away from outdated and archaic processes currently in use, the startup has invented a progressive way to produce vinyl and artwork.
The startup does not press vinyl, but rather, each manufactured record is the first-generation recording.
elasticStage claims to replace the current long lead times which can take up to 12 months.
Artists can essentially sell vinyl on the same day when making a release available on the elasticStage web platform, which can not only boost revenues but potentially bolster crucial chart positions based on physical sales.
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