MaxAB‑Wasoko, the leading pan‑African retail e‑commerce and supply‑chain super‑app, has announced the acquisition of Egypt‑based B2B marketplace Fatura from EFG Finance, marking a key milestone in its mission to unify and digitally empower informal retail across the continent.
MaxAB‑Wasoko, formed from the landmark 2024 merger of Egypt’s MaxAB and Kenya’s Wasoko, has bought Fatura, a scalable marketplace launched in 2019 and owned by EFG Holding’s subsidiary Tanmeyah.
As part of the deal, EFG Finance becomes a significant shareholder in MaxAB‑Wasoko and secures a seat on its board, reinforcing its role in African fintech ﹣ a move reflecting strategic alignment, not just divestment.
Fatura networks over 626 wholesalers across 16 Egyptian cities, including five newly served markets. Fatura is projected to contribute approximately 25% of MaxAB‑Wasoko’s Egyptian revenue by year-end, with anticipated significant topline growth and operational efficiency within 12–18 months.
MaxAB‑Wasoko’s embedded finance suite—already financing over 9% of e‑commerce salesin Egypt and Morocco—will expand into Fatura’s network, offering working capital and credit to more merchants.
Belal El‑Megharbel, CEO of MaxAB‑Wasoko stated:
“The acquisition of Fatura is more than a growth play; it’s the realisation of our ambition to become the go‑to, one‑stop shop for retailers throughout Africa”.
Aladdin ElAfifi, CEO of EFG Finance stated:
“We are thrilled to partner with MaxAB‑Wasoko… integrating Fatura will drive meaningful business growth, and our board membership reinforces our commitment to fintech innovation in Africa”.
The integration of Fatura’s asset‑light marketplace with MaxAB‑Wasoko’s procurement‑to‑delivery supply chain and fintech tools creates an unparalleled ecosystem tailored for informal merchants. Retailers now gain access to a broader curated product assortment, seamless restocking options, and embedded credit—all via a unified mobile‑first app. Following their merger, MaxAB‑Wasoko already serves over 450,000 merchants across Egypt, Morocco, Kenya, Tanzania, and Rwanda. This acquisition deepens their dominance, particularly in Egypt.
The acquisition of Fatura marks a strategic leap for MaxAB‑Wasoko—deepening its Egyptian footprint, accelerating top-line and fintech growth, and setting the stage for a truly integrated, continent-wide retail super‑app. With enhanced supply-chain strength, broader credit access, and increased operational scale, MaxAB‑Wasoko is advancing its vision of digitally empowering Africa’s informal retail economy.
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