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According to a report, the ad revenue of TikTok would surpass that of Twitter and Snapchat combined in 2022

Tech Gist Africa by Tech Gist Africa
04/13/2022
in Apps, Report, World News
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According to research firm Insider Intelligence, the ad revenue of Tiktok is expected to be more than $11 billion in 2022, surpassing the combined sales of its rivals Twitter and Snapchat. 

“Insider Intelligence analyst Debra Aho Williamson noted that TikTok’s user base has skyrocketed in the last couple of years, and the amount of time people spend on the app is astonishing.” 

In 2022, Twitter and Snapchat are estimated to produce $5.58 billion and $4.86 billion in advertising income, respectively, which is still less than TikTok’s projected $11 billion. 

Despite legal concerns about user data from the United States being sent on to China, the United States is estimated to account for about $6 billion, or more than half, of this year’s ad revenue. 

With over 1 billion active users, TikTok, which is owned by Chinese startup ByteDance, is one of the most popular social media apps in the world.

 

Read more on Tech Gist Africa:

TikTok has surpassed Google as the most popular online destination for social media users

Demand for online advertising has boosted Google’s revenue by 62%

Apple iPhone revenue reached a new record of $39.6 billion in the June quarter, up 50% year over year

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Tech Gist Africa

Tech Gist Africa is a new media and technology news platform that focuses on the untold stories of innovative ideas closely connected to technology news from Africa.

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